Adara Rituals is a modern Jewish lifestyle brand by Tara Townsend, offering beautifully designed, meaningful ritual objects and home decor inspired by Jewish tradition, nature, and the Divine Feminine, aiming to connect people to their heritage through items like scented candles, blankets, and symbolic art for celebrations like Hanukkah and mourning rituals like Yahrzeit. The company reflects Townsend's background as the granddaughter of Holocaust survivors, seeking to create stylish, soulful pieces that carry light and nourish Jewish roots for the next generation.