Andalou Naturals is a popular California-based natural beauty brand, founded in 2010, known for its Fruit Stem Cell ScienceĀ® and commitment to creating affordable, innovative, non-GMO, cruelty-free skincare, body care, and hair care products using plant-derived ingredients with a focus on sustainability and eco-friendly practices. They were the first beauty brand to achieve Non-GMO Project Verified status, emphasizing purity, ethical sourcing, and supporting positive change in the industry.