ANTA Sports is a major Chinese sportswear company (founded 1991) known globally for affordable, tech-focused footwear, apparel, and accessories, operating a multi-brand strategy including FILA and owning Amer Sports (Arc'teryx, Salomon, Wilson), aiming to make sports accessible with innovative, performance-driven products for all levels. Their US presence focuses on popular sports like basketball and running, leveraging cutting-edge R&D and blending fashion with function to empower athletes.