AquaTru provides countertop water purifiers using a patented 4-stage Ultra Reverse Osmosis (RO) system that removes up to 99% of contaminants like lead, PFAS, fluoride, and microplastics, producing pure, great-tasting water without plumbing, reducing plastic waste, and saving money on bottled water. Founded in 2016, the California-based brand is part of Ideal Living and offers Classic, Carafe, and Under Sink models, emphasizing health and sustainability with NSF-certified filtration technology.