ARAKS is a New York-based, sustainable lingerie and swimwear brand known for its artistic use of color, delicate fabrics, and focus on making women feel beautiful and empowered, with production concentrated in NYC to support local, women-owned businesses and reduce environmental impact. Founded by Araks Yeramyan, the brand blends intimate apparel with swimwear, featuring sheer layers, rich textures, and a commitment to ethical practices like using organic cotton and minimizing waste, aiming for conscious craftsmanship.