Hēdoïne is a London-based, female-founded fashion brand (est. 2018) specializing in high-quality, ladder-resistant, and sustainable tights. Founded by Anna Alexanian and Alexandra Tymann, the brand focuses on durable, ladder-proof legwear, including biodegradable options, aiming to reduce fashion consumption. Hēdoïne has won the Red-Dot Award for product innovation.