Yesware is a sales engagement platform that works inside Gmail and Outlook, helping sales teams automate, track, and optimize email outreach with features like email tracking (opens, clicks), templates, meeting scheduling, and CRM integration (Salesforce), allowing for personalized, efficient communication and deeper insights into prospect engagement. It provides real-time notifications, multi-touch campaign automation, and analytics to help reps sell smarter, not just harder, while syncing data to CRM for better visibility, according to sources like Yesware and www.howdy.com.