Zeelool is an online eyewear retailer founded in 2017 to provide affordable, trendy prescription glasses, sunglasses, and blue-light blockers by cutting out middlemen, focusing on fashionable designs, quality lenses (including progressives, blue-light, and photochromic), and a seamless online experience with tools like virtual try-ons, aiming to make stylish eyewear accessible for self-expression. They emphasize quality control, personalized optical support, and offer features like 30-day returns and warranties, positioning themselves as an "optical stylist" rather than just a glasses seller.