Alashan Cashmere, founded by Donald Fox in 2004, offers luxurious, timeless apparel and accessories for men and women, sourcing fine cashmere from Mongolia's Alashan region, known for superior fiber quality due to its unique climate, geography, and diet. The brand emphasizes natural fibers, sustainable practices (like Bluesign certification), and a wide color palette, focusing on elegant, simple designs for everyday wear, including sweaters, ponchos, throws, and accessories, available through specialty retailers and online.