AMPEX Gear is a brand focused on creating accessible, lightweight, and reliable backpacking and camping equipment, including tents, sleeping bags, pads, and electronics, known for blending quality with affordability for all skill levels, and is part of the Insight 2 Design family alongside brands like CORE Equipment. They emphasize functional design, performance, and building gear that encourages outdoor exploration, aiming to provide confidence-building products for both beginners and seasoned hikers.