"Willow Beauty" refers to different things, primarily a UK-based natural/organic skincare brand (Willow Organic) founded by Sue Stowell, focusing on potent, ethically sourced ingredients for anti-aging. It also describes a US beauty retailer (Amelia Island, FL) offering clean/cruelty-free brands, classes, and services. Separately, the Willow Beauty moth (Peribatodes rhomboidaria) is a common European insect, and there's a brand management company (Willow Beauties) for organic products.