YOELEO (pronounced "Yoh-Lee-Oh") is a global brand established in 2011, specializing in high-quality, direct-to-consumer carbon fiber bicycle components, frames, and complete bikes, known for its focus on road, gravel, triathlon, and mountain bikes, aiming to provide performance products with a balance of innovation and value for cyclists worldwide. They started by manufacturing OEM parts for other brands, building expertise before launching their own line, emphasizing self-discipline and freedom in cycling.