ZAJO is a Slovakian outdoor gear brand, founded in 1996 by Juraj Králik, known for providing accessible, functional, and durable clothing and equipment (tents, sleeping bags, apparel) for mountain and city adventures, emphasizing sustainability, timeless design, and inspiring people to connect with nature through its "Outdoor to the People" philosophy, though the brand faced a bankruptcy restructuring around 2020 but continues operating under new management.